In early 2014, H&R Block launched an experiential marketing program that builds off their “Get Your Billion Back America” ad campaign. The tour puts the brand in the hands of consumers and rewards them with cash.
Developed in partnership with Ketchum, Decibel Management designed and created a custom, interactive kiosk composed of four computers, multiple touchscreens, cameras and ATM components.
The 20-foot-by-20-foot kiosk is set up in high-traffic locations where participants take a two-minute quiz which includes imagining what they would do with a billion dollars. As a reward, the kiosk dispenses up to $100 per participant.
This kiosk is definitely a first of its kind. It is part ATM, part photo/video booth and was built from scratch for the ‘Get Your Billion Back’ events hosted by H&R Block. And it was built in 6 weeks, from concept to completion.